As you know video is powerful tool for advertising of any product, conveying of information, lead generation etc. Now, people want to watch videos in form of any story or demo so today, I let you know about How to write script for Video, What should be in mind before creating video scripts, How to write story in effective manner, What should be length of words per minute for video script normally etc?
So first of all, let start with the key components :
Target Audience :
- While creating your video script or at the time of follow-up your video, some question you need to ask from yourself :
- To whom you are telling your story?
- Is there any tone, voice, language that your target audience expect or like to hear from you?
- Do you have particular content format or are you providing right content format that bring conversion for you?
- Where they should engage with your story?
- Try to target concern and pain points of your targeted audience.
Target Audience
It’s all about User intention and response given by video. As good you are providing response to your user, as much your chances will increase of being success.
Give them catchy lines
To bring traffic on your video, you must have catchy lines because when someone search on Google and finds your video with your competitor’s video then he clicked on that video which is having Good custom thumbnail as well as who is having catchy title like if I want to make video on “How to Earn Money Online” then my target can be:
“Must See: How I made 623.75$ in just 2 Hour Just by Doing Nothing”
Now if you see title, it simple look like as bullshit but according to our human psychology, we saw this type of videos for knowing more about that video.
Make Script Conversational :
While writing script for video, always remember that your visitor don’t feel that it’s script and your script must look like conversational something like that you are talking to your visitor. Add emotional character in between like any funny dialogue or pain points of visitor with emotion so that
e Script Writting
Also remember while writing video script, you must consider your goal and you should not get out of your goal. Sometime, we write something more than need and at that time it just irritate the user and user just click it away.
Villains of Video :
From starting stage, you have villains in your way in form of your competitors, timing etc and you need to fight from your villains. Let’s have look on villains:
Busy Audience: Always remember, client or user who is watching your video don’t have time to see bullshits. He wants to see solution of his problem, features of that product and you need to give him script who forces your visitor to stay on video.
Villains
Noisy Space: Your competitor can be your power as well as your villains. It’s up to you that how can you proceed with your competitors. Suppose, you are creating video on keyword about which bunch of person is providing video so you can watch videos of your competitors and you can add key points of those video into yours. It will enhance your video. In this noisy space, you need to think out of box and need to provide some unique stuff.
Increasingly Visual World: In every second, videos are increasing quickly and importance of visual world is increasing day by day so you need to take care of future though your video. You need to add points according to coming stages and fashion of now.
Effective Type of Story Proficiency :
Normally 3-type of video script formula works in effective manner and bring high conversion than
Story Proficiency
- Why ? How ? Action ?
- Why we need any product/software/service?
- How that service works?
- What you must do for getting this software/service/product?
Feel Felt Found
- I know how you feel?
- I felt in same way.
- But then I found …
Problem Suggestion Solution
- Let targeted audience know about their pain points
- Then provide some suggestion to come out of it which will be feature of your product or services
- Then add Call-To-Action in form of buying that product/Service.
To know more about video script formulae, Stay tuned for my next article in which I tell you about 9 stories in brief you can use according to condition and need of your story.
Why we need story for video ?
Either you can create simple video by giving features of product and just add call-to-action into your video but now its expired way of telling about your product. Now you need perfect proficiency story for your users. Let see why?
- Stories make it easy to understand for world so that we don’t get overwhelmed by data.
- When you provide story for your product, your visitors can easily share your video story offline and can do marketing for you easily.
- If you tell someone to buy product directly, then it’s having less chances of buying but if you turn your video into story then your buyer becomes believer of your product and due to which you got better conversion ratio than before.
What should be length of video script ?
Normally, most of peoples make their video for 3 to 4 minutes but you always need to try your video in 60 to 90 seconds and length of video script should be 145 words to 190 words so that after watching your story, they can take action. Do you know why? If not, then see:
Most of watchers of video stay active in first 1 minute and hardly for 2 minutes so you need to sum up your video with in stimulated time so that he can take action. Always remember your client or user is lazy and busy so you need to give him call-to-action quickly so put your message and complete video in first 30 Sec and 90 Sec respectively. It simply means that your video must be pace and understandable in voice-over.
If you action on tips and points given above in article, then it enhance your work and you will be able to earn better than now for sure so Please Take Actionagainst my articles and Give us review and suggestion in below box so that I can bring more quality data for you. Thank You 
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