Video marketing becomes need of today. You can’t think about growing your business without working on videos and interesting fact is that most of the business still often away from, putting them at great disadvantage when other competitors use this effective marketing strategy.
In my last articles, I have focused on creation of videos, how to create voice over? How can you make YouTube videos professionally by using simple tools available into computer like Microsoft PowerPoint, Powtoon etc? So now I thought to cover video marketing strategy from point to point.
Let’s have look on those 5-important points which helps you to make decision in favour of video marketing and that 5-Reason you can’t deny about “Why video marketing must for any business”
- It’s easy to rank video than website.
- You get more click through rate
- Develop trust & bond which higher conversion rate.
- Making video is fun & easy with right tool.
- It can be position holder push your competition off 1st page of google & youtube.
Moreover, if we take it simple :
- Videos are fun and informational especially if you add little humour in video.
- Keep your audience interested.
- Power to reach anyone.
- Decision maker don’t read lengthy text so video marketing is good marketing either local or internationally.
How you should do video marketing ?
If you have decided to proceed with video marketing, then first of all you need to know what type of video story must be used for your purpose and how to write conversational proficiency video script which I already covered in my previous article so after creating video, you need to upload your video on YouTube channel and you good to go for following the marketing strategy:
First of all, optimization of videos according to search engines is best way to proceed with and then once you will be professional, you can go for paid stuff like YouTube Adword etc so lets start with SEO of YouTube video:
- On Site Video SEO
- Off Site Video SEO
On Site Video SEO :
Today, I am little in hurray and I think you of course so neither go on right side nor on left side, we talk about main points for on page seo which takes hardly 20 minutes.
- Title: Keyword need to be title
- Description: Keyword at beginning, at end and several times in middle.
- Tags: keyword phrase + other tags other video uses.
- Transcript: Edit the transcript, Add in keyword phase at beginning, at end and several times in between. Change the file name with keyword phase and upload it in “Add New transcript”
- Optional: Change the video file name to keyword phase.
Ex: Weight-Lost.mp4
Here if you combine it with my second article posted before, you don’t need to as much off page seo and able to get success in few hour or day so you must have look on “How to Rank Video in YouTube and Google”
Off Site Video Seo :
Normally, most of person thinks that creating backlinks is enough for doing off page video marketing. Let’s have look on points given below:
- With in Youtube
- Off Youtube
With-In-YouTube: (It’s all about Social Activities)
1) YouTube Channel:
a. Name Channel with keyword phase
b. Post Comment on High PR Video or Channel. SEOBOOK PLUGIN let you know about High PR video and post anchor text in comment box. You can install this and enjoy.
c. Big Change in SEO: No Follow Links
As name suggest, all things are understandable but here I want to give your focus on point “No Follow Links”. No follow links are those links which can increase your views and clicks, can increase your trust factor but not authority and unable to provide you rank. It just helps you to achieve your goal. If you want to check about no follow links of any youtube channel then you can follow below instruction:
- Go to any Channel
- See source file of that channel
- Type “nofollow”
- Then you can see some nofollow links.
d. Subscribe: to other channels
e. Friend other: YouTube
2) Youtube Video :
- Views:- Most number of viewers make it better
- Likes: likes also matter as google check out user intention
- Comments: try to get atleast 5-10 comments
- Sub: Subscription matters, more subscriber more better
Off-Page Video SEO :
This are all about backlinks not about social activities. Here, let me tell you that 1-Quality backlink is better than hundreds and thousands of spammy backlinks so try to get some quality backlinks. Here are some type of links given below you must use for creating backlinks:
Types of link:
- Choose right keyword: Main + 2 LSI
- Social Bookmark
- Forum
- Web 2.0: Embed Video + Give link back to video link
- Blog Comments
- PBN links
Either all are equal important, but I recommend you to start with High Authority PBN links and Few Relevant Guest Post. I hope you get ranked with these two and then to maintain your ranking, you can create other type of links too.
Where to get these links ?
- Fiverr
- One Hour Backlinks
- Senuke
- Scrapebox
If you go with Fiverr and One Hour Backlink Service, it’s not upto you to handle all the backlinks yourself and always remember that Youtube don’t tolerate spam more than limits so most of seo experts recommend to buy some paid tools like senuke, scrapebox and many other available online in market. You just need to check out the best for you.
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