Eight Major Goal You Must Have for Content Marketing This Year

Today when we look at online marketing, the way of content marketing is rapidly changing. In other words, for any online internet marketer who is working on Google Adsense or any other way of earning like pay per call, pay per download, cost per action, He must have good content for promote. Every single stage from where & what you write to where you publish and how you are interacting with readers, everything is matter. According to forbes, content marketing is changing rapidly more than any other way of marketing.

Infact it was quiet interesting that 29.6 Percent of respondents out of 600 readers believe that content marketing is the top digital marketing tool in coming years when polled by smart insights. Mobile marketing, social media marketing, SEO or Paid advertising, all are surpassed by content marketing.

Based on Content Marketing Institute Report, business-to-customers (B2C) content marketers struggle with measurement and hence it better to do business-to-business and non profit marketers. According to their survey report, 23% of B2C marketers are successful in getting ROI of their content marketing program whereas 21% of B2B marketers record their ROI.

In 2015, you can see the new form of content marketing which makes an effort to attract customer engagement. Now, you can see media such as podcasts, video, infographics, slideshow and animation etc. Or in other words, Quality content will drive success much more than quantity content so here are The 8- Major Goals of Content Marketer with related content marketing metrics:

Now let’s talk about the goals of content marketing one by one:

Loyalty and Customer Relationship :

It’s all about relationship market where you focus on loyalty, long term relationships and retention by giving them informational knowledge related to problems they have, and by take care of needs and interest of customer. The priority of any business or brand must be shared value as customers don’t want to engage with any type of shopping portals. If you build relationship and loyalty with your customer, they would less dating around and less concerned about what they are paying.

Jay Baer, author of Youtility said that “if you give fish to a man, you feed him for a day but if you teach a man to fish, you feed him for lifetime” Similarly it’s true for internet world marketing where if you sell something to your buyer, he can be your one time buyer but if you help someone then he can be yours long term buyer.

Here are 3- Formulae by using of which you can build your customer relationship :

1. Why they should pick your call-to-action, how to make use of them and what things you need to do.
2. I know what you are feeling now, how this feeling is and what are the solution behind your problem and then you can drive your call-to-action too.
3. Address the fear and problems of customer, Give him effective suggestion and then drive your call-to-action.

User Engagement :

While you are writing, Ask yourself few question :

1. Do you provide something better than any other user like real value, any survey information which is not available on any other website?
2. Do you provide reason to your customer for spending more than few second on your page?
3. Are you providing any engagement or wow factor to your user so that they click on your site for the things other than reading.

If you have answer of these questions, you probably be one of the best content writer. Content engagement is based on some metrics like how long do users stay on your website? Are they performing any search into your website? Or are they providing social gesture like comments, shares to your website? If yes, then you are good at user engagement and if not, then try out some trial and error method to bring out good result for you.

Brand Awareness :

By increasing online visibility of brand, you can grow your brand awarenessmore quickly than any other method so now, the question is “How to increase online visibility of your brand” so here the answer is:

1. Being active on FaceBook page, giving the required information and by increasing the trust factor you can create your brand awareness. By giving response to your customers in proper interval of time is best way to increase the brand awareness.
2. Provide some awesome free services to your customer so that your customers help you to promote.
3. Being in your niche, provide the valuable content on other sites by making use of guest posts so that your customers can find you everywhere.
4. Make your customer’s experience human and personal is another way to establish the brand awareness.
5. By proper use of media like pictures, video, portfolio you can increase your brand awareness.

Here are 14-Top Ideas to grow brand awareness at lightning speed on HubSpot.

Increase of Sales :

For most of content writer, the main goal is to maximize the number of sales from new customers as well as returning customer so for increasing number of sales, content marketer should work on user intention coming on your web pages and you can do it by inbound marketing.

Here are some few tactics which help you know about inbound marketing :

1. 80% of business decision maker prefer long articles versus an advertisement.
2. 90% of customer find custom content useful for making decision.
3. Customer who receive email newsletter spend 82% more when they buy from any company.
4. Nurtured leads make 47% more purchases than non-nurtured leads.
5. Content marketing produce 3 times more lead per dollar.

If you want to check out some other useful tips given by smartbugmedia.com then just click here and if you are looking for strategies based on inbound marketing which cover an atrticle about “How to develop your first inbound marketing plan where to start” then just read this.

Evangelists:

When you worked hard to setup your website, business, build your brand awareness and share you story, you may get good number of conversion but gone are the days when it works. Now-a-days, you need to work with your buyer or loyal customer as working on new customer is harder than current customer. The chances of sale increases by 60% by loyal Customers who is already purchased something from your brand and unique customer have chances of 5% to 20% only.

To convert customer into brand active evangelists,

Word of Mouth marketing (WOMM, WOM Marketing)

is awesome way and more useful while creating new customer and users. Also too many business brands forgot about this marketing strategy and losing something big. By use of word of mouth marketing, business can increase their amount of traffic. To know more about this marketing strategy, check out this on wikipedia.

Here are five tips on how to create Brand Evangelists :

1. If you think of Mc-Donald, Coca-Cola they have dedicated base of brand evangelists as their loyal consumers love to share and talk about the brand. This is all based on consumer happiness so try to make them happy by asking reviews and by reviewing questions etc. If you are asking regularly to your customer then it will build relationship and he start sharing the information about your business.
2. Every brand or business have some unhappy customers in case of having any payment issues, order issue and in that case if you help him or provide some free services to customer or take some initiative to do business with that person. At that time, they start to write the best for you and it converts your unhappy customer into Brand Evangelists.
3. Always provide some reward to your customer is the good way for increasing brand evangelists.
4. Lastly, try to give some column to your customers where they can write and interact with each other and customer can create content for you then user can engaged to your website at much more extent than before.
5. Don’t ask simple question like how coke tastes to them instead of why you love coke etc.

I hope you better understand from Evangelists but if you have any problem or any question, buzz me with your comment below or for more information you can check out on Ecwid.

Lead Generation :

It is defined as the marketing process in stimulating and capturing interest of visitors in product or services for the purpose of maintaining sales pipeline. It is one of the most important goal of content marketer and the most challenging job as well. Most of business always have good leads at front end but they unable to get in lead generation for long time or in building relationship. If you want to know about step by step on Lead Generation, then check this on Marketo Lead Generation.

Lead Nurturing :

It is the part of successful marketing strategy where we build relationship with our customers with potential buyer. Gone are the days when buyer decided to buy product overnight, now they want marketing as they self-educate and build trust with company so you need to be in touch with your customer consistently by creating lead nurture strategy across channels and by making segments of lead database. Choose different type of content for various database and get most value by optimization and testing is necessary for making the best lead nurturing marketing strategy. Here is guide available on Marketo lead Nutrition Guide.

Up-Selling & Cross-Selling :

Last but not the least; it’s the effective way of working with your potential buyer. Upselling is defined as the upgraded version of any product, software, services etc where as cross selling is defined as the product which is differentfrom the front end product. Both strategy equally work for generating revenue and basics of providing Upselling and Cross selling content is to drive more content to your customer so that they learn by you, to make mind-set of customer and to increase of chances to stay with business. If you want to know more about Up-Sell & Cross-Sell, 

I hope you are not bored with this 8- marketing goals of content marketer in 2015and will give us your precious suggestion in driving more quality content to users. Thank You

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