Multi-Size Multi-Screen Worldwide
Today, there are many reasons to go with multi-screen sizes as an individual website or for any business.As you know, from Smartphone and laptop to Tablet and Television, more than 90% of users are media interacted which allows user to engage with their brand across all platforms and devices. Every customer love to interact by using their own buddy either it’s smartphone, tab or laptop.
Multi-Screen Size requires good level of strategy where anyone can interact or engage with your brand according to his need like :
- What are your offering to your user today?
- Whatever they expect, are you delivering that easily?
- Is your all offers and information fit together and good in navigation?
As you know,doing business without analysis of work is something that you are working blindly so don’t go with that. Always track your performance with Google Analytics so that if you get any issue, you can resolve that instantly like if you are having high bounce rate, then you will have information of this and you can resolve this problem by managing your website. By doing so, you are increasing power of your business by making full use of mobiles. if you are using wordpress, by using of mobile responsive theme – you may easily fit into criteria of mobile friendliness but there are much more things to do if you really want to get most from this option.
Few years ago, there was memorable line “Mobile to Overtake Fixed Internet Access by 2014″ and you can see the results now. Adsense is also shocked by getting 70% more impression from year over year on mobile devices and on basis of this stats, Google has also given ranking signals to websites on basis of mobile friendly. Lets check out more reasons that why you must go with mobile friendly or in multi-screen world:
Mobile Google Search Algorithm :
Recently, Google announced that Website MultiScreen Friendliness used by mobile google search as a ranking signal and on basis of this, if your website is not friendly to mobile then google will not show result of your website which further impact your traffic and adsense long term revenue.
Publishers are Getting Success After Going Multi-Screen :Increasing Traffic, User Engagement and High Performance report of Google Adsense are the main needs for any blog, website, apps, channel etc and after doing customization of websites by most of publishers, they are getting success with these points and getting more worth than they have spent.
Ease of Google Adsense Policy :After taking consideration of multi-screen friendliness as ranking signal, Google is updating himself more accurate performances. They are providing proper placement ad units for mobile traffic so that google adsense will not ban. Before 2015, Using adsense for mobile traffic was little bit risky as google take some clicks as fraud becuase websites are not mobile friendly.
Better Resources of Doing Customization Either individually or by hiring some expert :
Yes, now you have much more customization power than before. You will easily get resources for customization yourself or if you are not expert in doing multi-screen sizes, then you can hire some person individually on freelancer, elance etc.
As an big company, you may go with some great vendors who can help you in transition to go with multi-Sizes in multi-screen world.
Best of Luck and Happy Earning 
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