Hey! This is Navn Gupta and as i said to write on Video Script Formulae in my previous article, today I reveal about this 9 type of proficiency video stories by making use of, you can bring good number of conversion or you can select the best story according to your purpose and after this 9 stories, I let you know about3- proficiency video script which leads you to the next level.
Introductory Story :
It’s about introduction of any person, any thing or our own introduction. To start with, you need to define yourself as who are you and why you are here. To bring impact into your story, you need to tell your users that how you helped other people and other business and what can be expectation of your video viewers from you.
Attention Grabbing Story :
This story is to bring or to get attention from viewers to you, your service, your product or to convey the information given by you. This type of story can be dramatic and here you can create suspense in starting stage so that your viewers watch full video and you able to give him full information.
Suppose your story starts with:
- Do you want to live 5 More Years?
- Have you earn 1076.83 USD in 1-Day by doing nothing ?
Now either it’s stupid to start with but our human psychology clicks on this type of title or dramatic video which need of our video. Now, it’s depended on future story how they engage with their customer and see full video.
Overcome fears type of video :
This type of video stories include fear of customer and will show that How other clients had the same fear you have as customer and what they learnt from here so that you as customer will not have reason to worry and can take recommended action by overcome fears. This type of video enhances the trust factor of client and they became trusted buyer of your product.
Money Stories :
Quiet Strange! But yes, you can create stories by considering money. You can let your clients know “how they can afford your product or services ?” “How your services can mint money for them ?” and “How can you save your money directly or indirectly” This type of video story works on some special purposes where your clients are thinking of. You can use this type of story to bring good number of conversion.
Ego-Enhancement :
Yes! You can use ego enhancement types of story for increasing conversation ratio of product buying. Suppose you have good features and you are directly listing them and he liked your product but still watching for other similar product. At that time, you can hurt your customer and can enhance the ego of customer by saying something like that “You can’t buy this type of product” “You don’t have as much encouragement to buy this product either it’s awesome than others”. If you use this type of words for your customer, then probability of buying your product will increase. Also you can use some good words like “You are the one in your surrounding who buy lovely things and prefer quality”.
Productivity Improvement Story :
This type of story is used for telling about experience of service or product launched in market and how they affect to users and clients. How these product is modifying from time to time, how it helped companies to increase revenue and efficiency, reducing downtime etc. Most of vendors use this type of story when they available with same product over the years.
Family Togetherness :
This type of story tells about “How your family close together by using your product or service”. It includes promotion of home security products and baby related products.
Security Stories :
It’s the story which is specially used for promotion of those products which provide financial, emotional security and give peace of mind to your clients. It also shows that how your stories help other people to get good sleep. It includes promotion of depression related product, emotional security products, financial security.
Closing Video Script :
Now-a-days we use this type of video script as conclusion where we summarise all of benefits of product, wrap up the sales and get the orders. As stories, this is not recommended because these types of video don’t impact the customers too much.
You can use all above stories according to your purpose but if we go more in deep while creating video or looking to be expertise in writing video script then you must have look on these 3-video proficiency video script:
Why-How-Action :
Its the type of video where you let your customer knows about
- why they need your product
- How your product or service works
- How you can maximize your benefits though that product.
If you have quality product and able to make it under this story, then it enhance the trust factor of your buyer and remove hesitation of customer for buying the product and it helps you to increase your productivity.
Feel- Felt-Found :
It’s about emotional video script where you need to stand like victim in front of your clients about saying pain points of your clients. Just check out process of this type of video script given below:
- I know how you feel
- I felt in same way
- But then I found … product/service
- Features/Advantage of the product
Medical product requires this type of promotion where you talk about pain points of client and say that you are not one who has this problem, I also had this type of product and I come out of this problem by using ….. product.
Problem- Suggestion- Solution :
As name suggest, we focus on problems or pain points of customers and then we give them speciality of your product as suggestion on how to solve that issue and after that we provide him solution in form of your product or product you are promoting. It is great way of promotion.
So overall, it’s depending on you and your product. Moreover, you can check out videos of your competitors to know more about your story and you can check out key points of those videos and can include it into your video. Atlast, please take action and use trial & error methods of promoting your product and track your conversion.
If you liked my article and wants to share your view, please leave us feedback in below suggestion. Moreover, you can contact us on facebook & twitter to get more updates.
Blogger Comment
Facebook Comment