Another product of Google is to monetize your site and to create additional revenue for same content. As I already defined Google Adsense in my previous article, it is known as Pay-Per-Click program but recently, Google launch new product named as “Google Consumer Survey” It’s new way to monetize your site where your traffic needs to fulfill short term survey where Google collects and research the information about users and deliver according to demand. Its great step in marketing research where traffic need to fill form according to their intention and then Google serve ads accordingly. Main purpose of Google consumer survey is to find out what people really think, just ask the Internet.
Google Consumer survey is easy to implement and survey prompt appears as visitors view content. You can customize it according to your way and you can decide where surveys should be shown. You will earn $0.05 per survey.
Some Important Points to Get Approval with Google Consumer Survey :
1) Content Selection :
More your premium content, more is chances of complete the micro survey as more they read, more they will be satisfy with us and it will enhance the power of filling this micro form.
2) Least Your Bounce Rate Maximize Your Completion Rates of Survey :
Try to use quality and good looking site design with proper navigation so that traffic will not irritate with website and click away as it will increase the bounce rate too. More time is consumed by user on your site, more is chances of completion.
3) Survey Placement: Above The Fold :
Most of publishers have seen that higher completion rates of micro survey are shown above the fold so Google recommends you to place your survey above the fold.
4) Metering and Frequency Control :
Frequency capping and metering have shown to increase completion rates of the network and control is done so that users are not bombarded in short time by micro surveys.
5) Ads Placement :
As you know, you will have decision power to customize your survey placement but Google recommends you not to place ads with in premium content or inside content so that it will not irritate to user and keep your ads outside your quality content.
6) Use p402_hide and p402_premium :
To hide some conflicting element and to remove survey from premium content, Google recommends using this in between codes. These are required div class which is to make sure that survey is implementing correctly without any confliction with attribution, story photos, social sharing toolbars and premium content. For further information, please have a look on code instruction.
<div class=”p402_premium”><!– YOUR PREMIUM CONTENT HERE –><div class=”p402_hide“><!– YOUR OPTIONAL HIDDEN CONTENT HERE –></div><!– MORE PREMIUM CONTENT HERE –></div><script type=”text/javascript”>try { _402_Show(); } catch(e) {}</script>
What is Best Part of Google Consumer Survey ?
With easy setup and full control, it’s publisher choice to choose between answer a research question or completing an action you define, either signing up for newsletter or purchasing a subscription.
How Can You Apply ?
You can apply for Google consumer survey by click here. Currently, this is available in US, UK and Canada with plans to roll out for more countries.
What Type of Survey will be done through it ?
- What’s consumer experience about shopping portals?
- What do people think of my brand?
- What color should I use on website?
To know aim of this survey with other aspects, you should visit official page.
Best Tips to Measure Your Success :
- Monitor all metrics before and after new piece of content to your site for time period of 30-days.
- Track your performance at every level on a site, sections and pages.
- Compare metrics to pages that don’t have consumer surveys.
- Know traffic seasonality that may affect volume of visitors to your site.
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